“It is a shame for a man to grow old without seeing the beauty and strength of which is body is capable” ~ Socrates.

My first year at the gym was total failure. We were a group of young men, all in our early twenties, on a mission to transform our bodies. We spent countless hours in the gym pumping heavy weight iron: we did hundreds of bicep curls, barbell squats, dumbbell lunges and what not.

Six months later, the results were disappointing. Except for minor gains, we pretty much looked the same. The transformation we had envisioned was nowhere to be seen, or even felt.

Working out is just 30% of the fitness game. The real evolution lies in nutrition. What you put in your body – the fuel – matters the most. We did not make gains because all the time our bodies were starving for nutrient-rich fuel. It is impossible to achieve optimal growth without striking the right balance of nutrients, minerals and vitamins.

We learned this the hard way but you don’t have to.

At KLR, we have assembled a team of world-class scientists to leverage the latest research in the field nutraceuticals to create supplements that are genuine, safe yet insanely effective. Each individual ingredient undergoes rigorous lab and real-world testing before it is chosen. Every product we introduce is based on real science and contains premium ingredients that help you meet your individual macro and micro nutrient needs.

We started KLR because the fitness industry has been infiltrated by inferior products, either containing banned substances or based on unreal science. However, we are here to change the game. We are going to show you that real nutrition backed with real science can take your fitness to whole new dimension.